Privacy Policy
Privacy Policy
Last Updated: June 2026
This Privacy Policy outlines how DC Equipment and its subsidiaries, brands, and trading entities—including Falcon Forestry Equipment (FFE), Madill Equipment, and Logger Merch (collectively referred to as "we," "our," or "us")—collect, use, disclose, and protect your personal information in accordance with the New Zealand Privacy Act 2020 and the European Union General Data Protection Regulation (GDPR).
1. Information We Collect
We collect personal information across our platforms to deliver heavy machinery services, process customer requests, manage digital store links, and improve user experiences. This data includes:
Identity & Contact Data: Name, email address, physical shipping or business address, billing address, and phone number.
Transaction Data: Details about enquiries, orders, parts supply, or equipment servicing requested by you.
Technical & Usage Data: IP address, browser type, location data, social media sharing interaction logs, and detailed telemetry on how you interact with our websites via cookies and Google Analytics tracking.
2. Lawful Basis for Processing
If you are visiting or operating from the European Union (EU) or European Economic Area (EEA), we process your personal data using the following legal bases:
Performance of a Contract: To fulfill machinery orders, coordinate parts supply, manage service requests, and execute agreements.
Legitimate Interests: To protect our platforms from fraud, manage backend infrastructure security, optimize marketing, and evaluate site analytics performance.
Consent: For non-essential tracking cookies, Google Analytics, social media sharing features, and electronic marketing communications where you have explicitly opted in.
3. Data Storage, Security, and International Transfers
Your data is securely stored using reputable industry-standard platforms (primarily Webflow). Because our company is based in New Zealand, your information will be transferred and stored outside the EU/EEA. New Zealand is officially recognized by the European Commission as providing an "adequate" level of data privacy protection, ensuring your information remains secure. We take all reasonable administrative and technical steps to protect your personal information from unauthorized access, loss, or disclosure.
4. Data Retention
We will only retain your personal information for as long as necessary to fulfill the purposes we collected it for, including satisfying any legal, accounting, or statutory business reporting requirements. Standard corporate, industrial transaction, and service history records are retained for a minimum of 7 years to comply with New Zealand tax and commercial obligations.
5. Third-Party Disclosures & Platforms
We do not sell your personal information. We only share data with essential third-party service providers required to execute your requests, including:
Google Analytics: To evaluate web traffic patterns and user behavior profiles anonymously.
Logistics Partners: Courier, freight forwarding, and international shipping entities to move parts and heavy equipment.
E-Commerce Hand-off: When you click our header links to browse or buy gear via Logger Merch, you are redirected to a secure third-party Shopify storefront which operates under its own structural checkout privacy rules.
6. Your Legal Rights
Under both the New Zealand Privacy Act 2020 and global GDPR frameworks, you hold extensive rights regarding your data. Depending on your location, you have the right to:
Request access to the personal information we hold about you and receive a portable copy of it.
Request that we correct or update inaccurate or incomplete personal data.
Request that we permanently erase your personal data ("the right to be forgotten").
Object to or request that we restrict the processing of your data.
Withdraw consent at any time for cookies or marketing tracks you previously accepted.
To exercise any of these rights, or to contact our designated Privacy Officer, please email us directly at admin@dce.co.nz. If you are an EU/EEA resident and believe our processing violates data regulations, you also hold a statutory right to lodge a formal complaint with your local EU Data Protection Supervisory Authority.
Last Updated: June 2026
This Privacy Policy outlines how DC Equipment and its subsidiaries, brands, and trading entities—including Falcon Forestry Equipment (FFE), Madill Equipment, and Logger Merch (collectively referred to as "we," "our," or "us")—collect, use, disclose, and protect your personal information in accordance with the New Zealand Privacy Act 2020 and the European Union General Data Protection Regulation (GDPR).
1. Information We Collect
We collect personal information across our platforms to deliver heavy machinery services, process customer requests, manage digital store links, and improve user experiences. This data includes:
Identity & Contact Data: Name, email address, physical shipping or business address, billing address, and phone number.
Transaction Data: Details about enquiries, orders, parts supply, or equipment servicing requested by you.
Technical & Usage Data: IP address, browser type, location data, social media sharing interaction logs, and detailed telemetry on how you interact with our websites via cookies and Google Analytics tracking.
2. Lawful Basis for Processing
If you are visiting or operating from the European Union (EU) or European Economic Area (EEA), we process your personal data using the following legal bases:
Performance of a Contract: To fulfill machinery orders, coordinate parts supply, manage service requests, and execute agreements.
Legitimate Interests: To protect our platforms from fraud, manage backend infrastructure security, optimize marketing, and evaluate site analytics performance.
Consent: For non-essential tracking cookies, Google Analytics, social media sharing features, and electronic marketing communications where you have explicitly opted in.
3. Data Storage, Security, and International Transfers
Your data is securely stored using reputable industry-standard platforms (primarily Webflow). Because our company is based in New Zealand, your information will be transferred and stored outside the EU/EEA. New Zealand is officially recognized by the European Commission as providing an "adequate" level of data privacy protection, ensuring your information remains secure. We take all reasonable administrative and technical steps to protect your personal information from unauthorized access, loss, or disclosure.
4. Data Retention
We will only retain your personal information for as long as necessary to fulfill the purposes we collected it for, including satisfying any legal, accounting, or statutory business reporting requirements. Standard corporate, industrial transaction, and service history records are retained for a minimum of 7 years to comply with New Zealand tax and commercial obligations.
5. Third-Party Disclosures & Platforms
We do not sell your personal information. We only share data with essential third-party service providers required to execute your requests, including:
Google Analytics: To evaluate web traffic patterns and user behavior profiles anonymously.
Logistics Partners: Courier, freight forwarding, and international shipping entities to move parts and heavy equipment.
E-Commerce Hand-off: When you click our header links to browse or buy gear via Logger Merch, you are redirected to a secure third-party Shopify storefront which operates under its own structural checkout privacy rules.
6. Your Legal Rights
Under both the New Zealand Privacy Act 2020 and global GDPR frameworks, you hold extensive rights regarding your data. Depending on your location, you have the right to:
Request access to the personal information we hold about you and receive a portable copy of it.
Request that we correct or update inaccurate or incomplete personal data.
Request that we permanently erase your personal data ("the right to be forgotten").
Object to or request that we restrict the processing of your data.
Withdraw consent at any time for cookies or marketing tracks you previously accepted.
To exercise any of these rights, or to contact our designated Privacy Officer, please email us directly at admin@dce.co.nz. If you are an EU/EEA resident and believe our processing violates data regulations, you also hold a statutory right to lodge a formal complaint with your local EU Data Protection Supervisory Authority.